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Green Roofs are Born Here.

November 19, 2009

They’ve got to come from somewhere, and that place just happens to be here in the Navy Yard at Noisette. Green Roof Outfitters, or G.R.O.  is the regions first company designing, growing and installing modular Green Roofs.

First, what is a Green Roof? Put simply, Green Roofs are living additions to roof structures. Their environmental impact is tremendous. They reduce storm water runoff, reduce the “heat island effect,” reduces pollutants & increases oxygen, extends roof life by 2-4 times, lowers energy costs, lowers noise level, creates urban green space and even help reduce our carbon footprint.

They can come in many different varieties, but  G.R.O. has found that the plant variety of Sedum Succulents works particularly well in our climate, including both winter and summer. Because they are succulents they require very little water to survive, while retaining significant amounts of what does comes there way. Not to mention, they only initially require fertilizer, and won’t ever need it again, great news for the health of rivers and streams.

G.R.O’s innovative modular system makes installation much quicker and simpler than any other system available. Each module is 4’x4′ and weighs about 80 lbs. fully saturated. An  innovative aspect of the modular systems is the addition of small wells within the units, allowing them to store water until the plants need it. The modules are produced here in South Carolina of 100% recycled plastic and 100% recyclable.

Founders, Mike McKenna & Michael Whitfield

Water collected from nearby roofs to help get seedlings started.

3 Comments leave one →
  1. November 22, 2009 9:18 am

    Hi Mr. Hugh,

    I can’t help myself but articles like yours make me feel uncomfortable because there are words which might be misunderstood and which are misleading to innocent readers.
    Green roofs are not born in there (where ever that is) and modular systems are only a small fraction of the entire green roof market. I guess modules have a market share in the US below 8% by area and in Europe below 0.2% -where green roofs costs a 1/4 of the US -. There might be a reason behind this but I leave it up to you to figure that out.
    I certainly appreciate that you are promoting green roofs, their benefits and trying to improve the good green roof image.


  2. January 25, 2010 10:32 am

    I appreciate any promotion of green roofs and their benefits, however yours is not the first in the area. Charleston Green Roofs has been operating in the area for nearly two years. Check it out.
    Sam Gilpin


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